In addition to creating a visual identity for Spicy Boys Club, we helped them name and brand Common Interest, 
a new business targeting commercial clients and we did a refresh for Midvessel, their directing and production company focused
on music videos.

Spicy Boys Club’s original logo was an illustration of a fish smoking a cigarette, which we thought was really cool. Our updated version acts as a mascot and brandmark, and is a counter balance for their more corporate and formal logotype and design system.

This balancing act is reflective of the business itself. They’re a holding company, but one that’s less suit and tie and more band tee and vans.

The signature visual for the Spicy Boys Club is a simple green sticker designed to be slapped on camera gear, apple boxes, car bumpers, and dive bar bathrooms. Our hope is that this smoking fish will become a familiar sight in the Fishtown neighborhood.