Nearly ten years ago, before All True existed, Jacob from our team created Locke and Stache’s original brandmark. Since then, they’ve grown into an award-winning team creating work for iconic outdoors brands, international rock stars, professional athletes, and everything in between. On sets, their ghost in the trees logo has become a beloved symbol for their clients and crews.

We saw an opportunity for the Locke and Stache brand to grow beyond a single symbol to a more robust identity system. By upgrading what worked and supplementing what was missing, we gave Locke and Stache a look and feel that could hang with the group’s top notch work.