Client:
Endolith

Deliverables:
Visual Identity
Website

Key Collaborators:
Illustrations: Andrew Nolan
Web Design: Gian Caedo
Web Development: Isaac Protiva

Endolith is a biotechnology company using microbes to revolutionize the mining industry.

After a major round of funding, Endolith approached us in need of a visual identity and website that would help them build credibility in a traditional industry while showcasing their innovative approach. Endolith helps mining partners meet growing production demands while reducing their environmental impact. It’s a big challenge with a tiny solution - microbes.

We created a symbol for Endolith inspired by their process - harvesting what’s valuable and leaving the rest behind. A vibrant color palette helped differentiate them from more traditional incumbents in the mining space. We used their brandmark to inform iconography and a flexible brand pattern system for background visuals.

Our cardinal goal for our work with Endolith was establishing them as an innovative new solution in a slow moving, risk-averse industry. Our site design used familiar visuals for introducing its use cases and custom illustrations to explain how Endolith’s technology could be combined with prospects’ existing operations. Since the brand’s launch, Endolith has continued to make a splash in their industry, receiving features in UpLink and Forbes, being highlighted at Tech Crunch Disrupt, and being selected for a Founders Factory cohort in Perth, Australia.

“As a startup founder with just a vague vision for our brand identity, working with All True was transformative - they took our initial ideas and created a cohesive brand and schematic that far exceeded our expectations. Their team made the entire process delightful, guiding us through each step with expertise and patience while developing our logo, branding, and website. The level of professionalism and creativity they brought to the project put my mind at ease, giving Endolith a visual identity that perfectly captures our innovative spirit in the mining technology space.”

Liz Dennett
CEO & Founder of Endolith